Social Media in Greece 2023

Changing Online Behavior in Social Media in Greece

In today’s digitally connected world, the internet landscape is ever-evolving. It’s undeniable how the global community, with particular emphasis on Greece, has adapted to these changes. With the rise of new platforms and the decline of some traditional ones, the people of Greece have exhibited notable shifts in their online behaviors.

A Snapshot of Greece’s Internet Usage

Over the past few years, Greece has witnessed an impressive rise in its internet user base. A staggering 97% of the country’s population are now active online users. This represents a noteworthy increase of 5% since 2020.

person holding smartphone turned on
Photo by Peter Bucks on Unsplash

Rise of the Seniors

One of the most striking findings is the surge in internet usage among the senior population. The 65+ age demographic has experienced an increase of 28%. This is indicative of the broader appeal of the internet, bridging gaps across generations.

Daily Use of Social Media in Greece

The digital realm of Greece is dominated by social media. A vast majority, 88% to be precise, use social media daily. These users on average spend approximately 91 minutes engrossed in their online social activities.

TikTok: The Rising Star

TikTok stands out as the undisputed leader among the new generation platforms. Over the span of the last three years, TikTok has seen an incredible 253% growth, drawing users from all age brackets.

Instagram’s Mature Appeal

While Instagram’s growth might appear less impressive at first glance, it’s essential to recognize its significance in a specific age group. The platform has observed a 23% increase in users from the 45+ age bracket. It seems that as TikTok captures the younger audience, Instagram is carving out its niche among the more mature audience.

Subscription Services and Messaging Apps

Spotify, the music streaming giant, isn’t far behind. It has garnered a 67% growth among users aged 45-54. Meanwhile, WhatsApp’s popularity among the youth is evident, with a 43% surge in the 16-24 age group.

Digital Habits of the Young

The youth, specifically those aged between 16 to 24, spend an astonishing 185 minutes online daily. The broader spectrum of internet users, on average, dedicates 129 minutes to their online pursuits.

A Peek into the Digital Lives of Children

Children, too, aren’t untouched by this digital revolution. A considerable 90% of kids aged 5-12 explore the internet. What’s even more compelling is the fact that 97% of 10-year-olds allocate almost 80 minutes of their day to the internet. Their primary interests lie in entertainment content, including videos and music.

The Preferred Digital Gateway: Smartphones

Smartphones have undeniably emerged as the most popular device for internet surfing. A commanding 97% of users prefer smartphones for their online activities. However, laptops and desktops still maintain their relevance with 51% and 36% users, respectively.

FAQ about use of use of social networking sites in Greece in 2023

Q: What is the total population of Greece?

Greece’s total population was 10.36 million in January 2023.

Q: What is the current state of social media in 2023?

A: Social media in Greece is experiencing a significant presence and growth in 2023. It has become a widely used social platform among the population, with various social media networks being popular.

Q: How does the media market look in Greece?

A: The media market in Greece is quite robust, with a high level of engagement and usage. Various social media platforms are widely used, reflecting the increasing trend of social media use among the population.

Q: Which social media networks are popular in Greece?

A: In Greece, popular social media networks such as Facebook, Instagram, LinkedIn, and YouTube have a significant presence and are widely used by the population.

Q: Are there many Facebook users in Greece?

A: Yes, there is a considerable number of Facebook users in Greece. The platform’s popularity is evident, with a large user base engaging in social interaction and sharing content. The use of Facebook and Instagram is common in Greece. People use Facebook to connect with friends, join groups, and share content, while Instagram is popular for sharing photos and videos. These platforms are used by individuals, businesses, and organizations alike to stay connected and engage with others. 

Q: What is the social media market share in Greece?

A: The social media market share in Greece is dynamic, with various platforms being used by the population. Facebook, Instagram, YouTube, and other social media networks have a significant market presence.

Q: How does social media marketing play a role in Greece?

A: Social media marketing has become an essential aspect of business promotion and communication in Greece. Many businesses utilize social media platforms to reach their target audience and promote their products or services.

Q: Are there many YouTube users in Greece?

A: Yes, there is a significant number of YouTube users in Greece. The platform is widely used for entertainment, education, and various other purposes among the population.

Q: Are Greek people addicted to social media?

A: Like in many other countries, there is a concern for addiction to social media in Greece. The increased use of social media platforms and time spent on them has raised concerns about the potential negative impacts on individuals.

Q: How many Instagram users are there in Greece?

A: Greece has a considerable number of people who are actively using Instagram to share pictures, videos, and interact with others. In July 2023, was the second most popular social media website in Greece, with an estimated 46% of the population over the age of 13 visiting the site. 

Q: How does the use of social media impact the social interaction in Greece?

A: The use of social media has greatly impacted social interaction in Greece. It has changed the way people communicate, connect, and share information, offering new possibilities for socializing and networking.

In Conclusion: The Growth of Social Media and Online Engagement in Greece in 2023

The digital habits of Greece’s population are an intriguing study of evolving preferences and changing behaviors. While TikTok is surging ahead in popularity, platforms like Instagram are finding their unique space. It’s evident that the digital future of Greece is dynamic, with various platforms catering to the diverse needs of its population. The race to the top of the digital ladder is on, and it’ll be interesting to see how these platforms continue to evolve to cater to their ever-growing user base.

Greece Index